With the gradual restart of economic activities last year, 2022 is set to be an extraordinary sales year for the Italian motorcycle manufacturer Ducati. The Borgo Panigale company sold a total of 61,562 motorcycles from its sports bike, adventure touring, naked sport and Scrambler range.
The numbers represent a 3.6% increase over 2021’s 59,447 motorcycles delivered to customers worldwide, with Italy-based Ducati leading sales in 2022. As Ducati’s main market, the Italians bought 9,578 motorcycles, one of 10. % increase from 8,707 bikes sold in 2021.
Last year’s sales leader, the US, saw a 6% decline in 2022, with 8,441 units shipped compared to 9,007 the previous year. Ducati attributes the negative growth in US sales to logistical difficulties and delays in overseas deliveries.
Meanwhile, Germany saw a 9% increase compared to the 2021 figure: 6,678 Ducati motorcycles were delivered in 2022, compared to 6,107. In terms of worldwide model sales, 10,716 Ducati grand adventure touring bikes were delivered for the Multistrada V4.
The Multistrada is followed by the Monster with 7,971 units sold, and the Scrambler Ducati 800 family with 6,880 bikes. For Malaysia, sales will increase by 49% in 2022 compared to 2021, with the Scrambler 800 and Monster models leading the sales, followed by the Panigale sports bike, said Dennis Michael, head of Ducati Malaysia.
The sales figures are confirmed by the Ducati Malaysia dealer team winning three awards at the 2022 Ducati Global Dealer Conference. For 2023, Ducati has unveiled eight new models – the Desert X, Multistrada V4 Rally, Panigale V4R, Monster SP and Diavel V4, an updated Scrambler range and the Streetfighter V4 in basic and SP versions.