BMW Motorrad celebrates 100 years of success

BMW Motorrad celebrates 100 years of success

The big jubilee exhibition On May 12, 2023, the BMW Museum opened its doors on the occasion of the 100th anniversary of BMW Motorrad. Visitors can then embark on an intense, exciting journey through the 100-year history of BMW Motorrad during the approximately one-year duration of the exhibition.

More than 55 original BMW motorcycles and themed displays with 15 unique stations.

In honor of these motorized two-wheelers, which have always supported the sporty, dynamic image of the Bayerische Motoren Werke and today contribute significantly to its economic success, the BMW Museum will present more than 55 original motorcycles in its world-famous world spanning 10 decades. Museumsschüssel (Museum bowl).

Built in 1973, the architecture of the round building continues to amaze visitors to this day and boasts themed exhibitions spanning roughly 15 stations. Five major exhibition levels are dedicated to the best-known BMW Motorrad designers, various customer interests, the most impressive motorcycle combinations and remarkable models. In addition, unique treasures from BMW Group Classic’s historic vehicle collection will be presented to the public for the first time on their own dedicated platform.

An exciting journey through the 100-year history of BMW Motorrad.

The focus of the exhibition is a number of original motorcycles spanning a period of 100 years, which adequately represent the evolution of the BMW Motorrad brand over time. The exhibition also relies on tanks, benches, lamps, helmets, frames and smaller technical details to trace exciting lines of development from the past to the present. The space is also dedicated to special aspects such as motorsport, electromobility, research and development and advertising, as well as the fascinating world that two globetrotters experience on their BMW motorcycles. The company’s vehicles for official use, which are now exported to more than 110 countries, also play a decisive role at the international level. The exhibition also highlights BMW Motorrad clubs organized around the world.

Exciting motorcycle pairings from the past and present. Competitors and developers from 100 years of BMW Motorrad.

In the wide-ranging content of the exhibition, the concept of the jubilee exhibition basically starts from motorcycle pairings, in each case a historical vehicle is placed next to a current one. This creates many interesting contrasts in terms of innovation, super sports, combinations, full fairing and urban mobility. Visitors will find the most valuable pieces of the exhibition on the way to Motorsport from platform 2. Two machines are shown here that are associated with the victory of the legendary Tourist Trophy on the Isle of Man: in what is perhaps the toughest road race in the world, Schorsch Meier was successful with the BMW R 255 Kompressor, and 75 years later, Michael Dunlop took first place in a BMW S on 1000 RR.

Here, the jubilee exhibition pays tribute to the managers, designers and developers of BMW Motorrad’s 100-year history, and at the same time refers to the impressive production processes of the BMW Group’s plant in Berlin-Spandau.

One of the highlights of the exhibition is the parade of stunning BMW R 18 models, presented in many model variants. These alone would be worthy of a separate exhibition in this format. This is also true for the fully shrouded power plant from the BMW K1 and BMW R 1250 RT series. The final touch is given by the BMW Motorrad VISION NEXT 100 vision vehicle, known since 2016, which provides a view into the future of the motorcycle.

Interactive stations encourage visitors to actively participate in the exhibition; for example, a special photo station on platform 2 creates unforgettable moments for visitors as they explore. Visitors can also hop on two original BMW motorcycles, of which we can also see a couple here. They can take their place behind the wheel of a BMW R 25 from the 1950s and a current BMW S 1000 RR.

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