You want to feel old besides what is happening with electric vehicles? Matchbox will be 70 years old. That’s right – the small car in London will be seven years old! To celebrate, the brand is introducing a series of special, limited-edition vehicles that pay tribute to Matchbox’s heritage.
Do you want to feel even older? Mattel owns Matchbox. That’s right, the people who make Hot Wheels also own Matchbox. But let’s forget the old and focus on the young, because for 70 years Matchbox has helped unleash generations of “children’s innate desire for freedom to explore the world, to discover their independence.”
The anniversary series will be available in seven different selections within the Matchbox product line. These will be collectors’ favorites and iconic vehicles of the past 70 years.
“We are very excited to celebrate 70th anniversary of Matchbox and the brand’s trusted legacy that it has carved into children and collectors around the world,” said Roberto Stanichi, vice president, global head of vehicles, Mattel. “We look forward to continuing to redefine the injection molding category as we move toward a more sustainable future.”
In fact, some are in their 70sth The anniversary die-cast models, which hit retail shelves year-round, are made from recycled zinc. Matchbox will also introduce electric car models and eco-friendly themes as it moves towards creating models and packaging made from 100% recycled, recyclable or bio-based plastics by 2030.
But there is no need to wait for further anniversary announcements as they are planned for July 2023.
More information about Matchbox 70th anniversary, visit Matchbox 70th Anniversary page.
