The competitive game has reached him extraordinary new levels of immersion over the years, leading to new collaborations. Xbox has worked closely with Porsche to bring its iconic design to the platform through successes such as the Forza franchise. These paintings are now part of the racing scene, and the Xbox 75th Anniversary Collection pays tribute to six of Porsche’s most memorable looks by reimagining them for the Xbox Series X console and accompanying controllers. The following six limited edition console designs will be unveiled at the world’s biggest automotive and gaming events this summer:
• The Porsche 911 GT1 won the 24 Hours of Le Mans in 1998
• The Porsche Hippie was a racing car, unlike any other (decorated in deep blue and bright green “hippie” colors)
• The Porsche Pink Pig was a pink racing car. Covered with butcher-style cuts, racial painting has gained cult status.
• Porsche Salzburg took Porsche’s first ever overall victory at Le Mans
• The Porsche Racing Edition is also known as the white whale (or Moby Dick) because of its huge tail
• Porsche 75th in the 963’s current level of competition
“Many of the people who eventually became our most dedicated fans first encountered Porsche through the game,” says Robert Ader, vice president of global marketing at Porsche AG. “That’s why it’s key for us to stay relevant not only among current fans, but also among new generations, and present our brand’s offering in the most compelling and engaging way possible.”
“With more than 30,000 motorsports victories to date, it wasn’t easy to pick just six liverys, but we chose the most iconic ones that our fans will recognize from their remarkable victories over the years,” said Ayesha Coker, vice president. on the marketing of Porsche Cars North America, Inc
Although not available at retail, over the next four months fans will be able to enter a sweepstakes to win a console and controller from Porsche’s collaboration with Xbox. Even for those who don’t follow motorsports, the unique color scheme turns Xbox consoles into enticing pieces of design.
Fans in the US, UK and Germany can enter a raffle to win Porsche-inspired Xbox Series X consoles with matching Xbox Wireless Controllers. www.porschexboxsweepstakes.com between June 8 and October 1. Each Porsche-inspired console will feature a corresponding video on the Porsche and Xbox social channels, starting with the Porsche 963 / 75th Anniversary console.
